Comparison
Make vs HubSpot CRM
A practical comparison for small businesses choosing between Make and HubSpot CRM. No star ratings, no pretend test lab, just structured decision criteria.
Choose HubSpot CRM if...
Teams that want a CRM that can expand into marketing and service.
Comparison table
| Criteria | Make | HubSpot CRM |
|---|---|---|
| Category | Automation | CRM |
| Best for | Teams that want flexible visual automation with branching logic. | Teams that want a CRM that can expand into marketing and service. |
| Pricing model | Free plan available; paid plans scale by operations and features. | Free CRM tools available; paid hubs and bundles vary by seats and features. |
| Key features | Visual automation builder, Multi-step workflows, Scheduling, Routers and filters | Contacts, Deals, Forms, Email tools |
| Strengths | Strong visual builder, Good for complex workflows, Large app directory | Broad platform, Good free CRM entry point, Strong sales and marketing alignment |
| Watch-outs | Advanced scenarios can take time to learn, Usage planning matters for busy workflows | Advanced bundles can become expensive, Feature breadth requires thoughtful setup |
Other options
Zapier - Small businesses that want the widest app coverage and quick setup.n8n - Teams that want control, custom logic and self-hosting options.Pabbly - Cost-conscious teams that need standard app automations.Pipedrive - Small sales teams that want a clear pipeline-first CRM.Zoho CRM - Teams that want CRM value and may use other Zoho business apps.